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A buffalo walking toward a dark storm on the open prairie
From today's keynote

Be the Buffalo

Run into the storm.

When a storm rolls across the plains, cattle run away from it. The storm moves with them, so they end up stuck in it longer.

Buffalo do the opposite. They turn and charge straight into the storm, and they come out the other side faster.

The same is true for leaders and teams. The hard conversation, the task you've been putting off, the moment your first reaction wants to win: those are your storms. Run toward them.

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The Twin Thieves by Steve Jones and Lucas Jadin, an Amazon best seller

Go Deeper With the Book

The Twin Thieves: How Great Leaders Build Great Teams is the story behind today's keynote, and how to rise above the Fear of Failure and the Fear of Judgment.

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Matt LaFleur, Green Bay Packers
“When it comes to leadership development, I trust Steve and Lucas. They use relatable leadership principles and have a unique way of connecting with our coaches and players to help them grow.”
— Matt LaFleur, Coach, Green Bay Packers

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Questions? Charlie Jacobson: charlie@jadin-jones.com | 920-570-4785

Dave Roberts, L.A. Dodgers
“For mental skills and leadership development, Lucas Jadin and Steve Jones are the people I trust the most. Their unique ability to listen, connect, and inspire continues to help me and our people get results and grow as high performers.”
— Dave Roberts, Manager, L.A. Dodgers